35
baby drawer organiser
Skip itPrices mostly outside the sweet spot ($3.97–$16.47) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.02avg listing price — sweet spot $15–$100
Review moat
Okay2,350.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£52K£52K/yr · 101K searches
Price range
Bad£3.97–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100