64
armchair
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Review moat
Great314.56avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.1M£1.1M/yr · 4.0M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£111.43avg listing price — sweet spot $15–$100
Price range
Bad£15.37–£389.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale