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arctic animals
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great182.41avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£5.18–£21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.82avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£38K£38K/yr · 52K searches
Growth
Bad-54.9%90-day search growth — must beat 0% to launch