50
anxiety bookshelf
Worth a lookShows a thin review moat (13 avg reviews), but a small market ($13K/yr) keeps it on the watch list.
Review moat
Incredible13.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Price range
Good£5.58–£25.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 68K searches