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amaryllis bulb gift with pot
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-75.8% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible82.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Price range
Bad£4.58–£16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 128K searches
Growth
Bad-75.8%90-day search growth — must beat 0% to launch