39
alignment pillow
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£13.87avg listing price — sweet spot $15–$100
Review moat
Okay2,866.54avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.69–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 52K searches
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier