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38

alcohol ink

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A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 14Conversion 68Competition 19Returns 94Price range 55Avg price 59Brand share 30Review moat 48Quality gap 43

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.03

avg listing price — sweet spot $15–$100

Price range

Good£6.15–£25.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,735.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-22.6%

90-day search growth — must beat 0% to launch

Market size

Bad£49K

£49K/yr · 61K searches