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air fryer cooking guide
Skip itPrices mostly outside the sweet spot ($1.96–$8.44) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great463.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Market size
Bad£14K£14K/yr · 16K searches
Price range
Bad£1.96–£8.44cheapest to priciest tracked listing — scored on the share inside $15–$100