50
a4 storage box
Worth a lookShows low returns (0.9%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£13.49avg listing price — sweet spot $15–$100
Review moat
Good1,086avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.31–£22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£90K£90K/yr · 229K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch