45
a4 canvas
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,401.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Price range
Okay£3.01–£19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 53K searches