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a3 tracing paper
Skip itPrices mostly outside the sweet spot ($3.48–$16.23) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good904.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 36K searches
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.48–£16.23cheapest to priciest tracked listing — scored on the share inside $15–$100