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a3 paper
Worth a lookShows searches that convert (21.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 383K searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good569.46avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.31–£43.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.69avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch