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a3 display folder
Skip itPrices mostly outside the sweet spot ($4.79–$15.36) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good1,075.15avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.85avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 33K searches
Price range
Bad£4.79–£15.36cheapest to priciest tracked listing — scored on the share inside $15–$100