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Worth a lookShows searches that convert (12.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£4.55–£67.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.68avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,454.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 25K searches