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Worth a look

Shows low returns (0.1%), but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 25Conversion 77Competition 39Returns 99Price range 78Avg price 95Brand share 66Review moat 55Quality gap 88

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.43

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great£4.30–£111.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,283.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 15K searches