51
9cm plant pots
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.09–$15.42) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Good673.73avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.12avg listing price — sweet spot $15–$100
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 39K searches
Price range
Bad£3.09–£15.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand