40
9 inch cake tin
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good562.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.91–£16.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£47K£47K/yr · 56K searches