43
8 inch cake tin
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great381.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Market size
Okay£105K£105K/yr · 140K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad£5.72–£17.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier