42
8 inch cake box
Skip itPrices mostly outside the sweet spot ($4.09–$13.67) — this niche doesn't clear our bar today.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great393.63avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.49avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 51K searches
Price range
Bad£4.09–£13.67cheapest to priciest tracked listing — scored on the share inside $15–$100