34
7 inch cake tin
Skip itPrices mostly outside the sweet spot ($4.51–$11.65) — this niche doesn't clear our bar today.
Review moat
Good503.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 56K searches
Price range
Bad£4.51–£11.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier