63
60cm planters
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Avg price
Great£20.31avg listing price — sweet spot $15–$100
Price range
Great£5.81–£89.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Great+60.7%90-day search growth — must beat 0% to launch
Review moat
Good522.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£58K£58K/yr · 320K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale