45
6 inch cake tin
Skip itPrices mostly outside the sweet spot ($4.67–$13.86) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Great366.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£107K£107K/yr · 146K searches
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.67–£13.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier