30
4 inch cake tin
Skip itPrices mostly outside the sweet spot ($5.07–$11.34) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Great485.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 62K searches
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
Price range
Bad£5.07–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier