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3 way mirror
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£18.61avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.85–£28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,709.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 208K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf