45
2025 glasses
Skip itPrices mostly outside the sweet spot ($3.47–$14.54) — this niche doesn't clear our bar today.
Review moat
Great189.76avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+53.3%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 52K searches
Price range
Bad£3.47–£14.54cheapest to priciest tracked listing — scored on the share inside $15–$100