45
180cm desk
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good574.34avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£122.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£38.03–£282.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£84K£84K/yr · 101K searches
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price