55
zma
Worth a lookShows low returns (0.1%), but soft demand (-33.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£4.43–£34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.12avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£254K£254K/yr · 177K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,064.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.7%90-day search growth — must beat 0% to launch