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Skip itPrices mostly outside the sweet spot ($2.64–$13.35) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,164.6avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 296K searches
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.64–£13.35cheapest to priciest tracked listing — scored on the share inside $15–$100