55
wound dressings
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.73–$12.55) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Good£455K£455K/yr · 634K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,765.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Price range
Bad£1.73–£12.55cheapest to priciest tracked listing — scored on the share inside $15–$100