52
worry stone
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($3.26–$16.73) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible39.65avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Market size
Bad£62K£62K/yr · 172K searches
Price range
Bad£3.26–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100