51
woodwick candle
Worth a lookShows low returns (1.3%), but soft demand (-54.3% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£15.57avg listing price — sweet spot $15–$100
Market size
Good£673K£673K/yr · 807K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good£7.69–£24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,347.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand