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wooden spatulas
Worth a lookShows low returns (0.2%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good960.63avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 130K searches
Price range
Bad£2.19–£19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.01avg listing price — sweet spot $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch