52
whitening toothpaste
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.89–$10.26) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 2.0M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,167.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.89–£10.26cheapest to priciest tracked listing — scored on the share inside $15–$100