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whitening mouthwash
Skip itPrices mostly outside the sweet spot ($1.97–$15.19) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,341.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£100K£100K/yr · 90K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Price range
Bad£1.97–£15.19cheapest to priciest tracked listing — scored on the share inside $15–$100