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white company candles
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£24.97avg listing price — sweet spot $15–$100
Price range
Great£10.66–£76.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great401avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£105K£105K/yr · 81K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-34.5%90-day search growth — must beat 0% to launch