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wheelchair
Launch itA $1.6M/yr market growing +13.3% this quarter with returns at 1.3% — clears our launch bar.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 1.2M searches
Competition
Great30%top-5 click share — an open shelf
Avg price
Good£121.58avg listing price — sweet spot $15–$100
Review moat
Good847.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Price range
Bad£30.78–£501.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price