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wheat bags microwavable
Skip itSoft demand (-49.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good£394K£394K/yr · 745K searches
Review moat
Okay2,888.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Price range
Bad£4.17–£16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-49.7%90-day search growth — must beat 0% to launch