70
weight loss
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great£1.4M£1.4M/yr · 3.3M searches
Price range
Great£5.08–£65.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.11avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good762.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.9%90-day search growth — must beat 0% to launch