53
wedding candle
Worth a lookShows low returns (0.5%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great116.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£5.75–£16.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£28K£28K/yr · 66K searches