62
wax
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.05–£32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£334K£334K/yr · 478K searches
Avg price
Good£12.13avg listing price — sweet spot $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,985.56avg incumbent reviews — the moat a new listing must climb