60
wax strips
Launch itA $907K/yr market growing +35.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£907K£907K/yr · 964K searches
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,547.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.16avg listing price — sweet spot $15–$100
Price range
Bad£2.57–£13.96cheapest to priciest tracked listing — scored on the share inside $15–$100