50
wax sticks
Worth a lookShows searches that convert (19.4% search→purchase), but prices mostly outside the sweet spot ($2.19–$5.86) keeps it on the watch list.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay1,765.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£143K£143K/yr · 204K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Price range
Bad£2.19–£5.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand