40
wand
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,218.14avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.82–£29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 159K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch