45
votive candles
Skip itSoft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,742.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.21–£26.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 78K searches
Growth
Bad-42.8%90-day search growth — must beat 0% to launch