50
vitamin e
Worth a lookShows low returns (0.1%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Good£366K£366K/yr · 355K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,468.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£4.91–£18.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch