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vitamin d3 k2 10000iu high strength
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.06avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.67–£18.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,085.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad£47K£47K/yr · 63K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand