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vitamin d3 5000 iu
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,803.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.07–£16.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£37K£37K/yr · 47K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier