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vitamin d3 10000 iu
Skip itSoft demand (-45.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.01avg listing price — sweet spot $15–$100
Price range
Good£3.13–£30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,977.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad£51K£51K/yr · 49K searches
Growth
Bad-45.6%90-day search growth — must beat 0% to launch