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vitamin d kids
Skip itPrices mostly outside the sweet spot ($3.44–$14.89) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,753.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay£117K£117K/yr · 141K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.44–£14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand