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vitamin d drops
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,458.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.70avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£18.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 61K searches
Growth
Bad-53.6%90-day search growth — must beat 0% to launch